White label solutions have become a buzzword in the business world. Levering these solutions you get a shortcut to innovation and a competitive edge to enter the iGaming market quickly.
New operators opt for white label iGaming solutions as they are cost-effective, easy to adopt, and facilitate platform launching with limited resources. However, one solution cannot fit all businesses. You must consider your business goals, and look for the key factors aligning with your goals while choosing one.
Check this complete guide on what aspects to consider while choosing white label solutions.
Why should you choose a white label solution?
White label solutions are built by experts and tested to comply with the laws and regulations easily. If you want strong market positioning with your brand quickly, using white label solutions is the best idea.
Quick market entry: White label solutions save you from developing iGaming platforms from scratch and allow you to launch your brand with limited technical resources.
Readiness: White label iGaming solutions come with wide gaming libraries, marketing-ready features, and secure payment gateways to welcome the players.
Easy adoption: You can easily customize a white label solution as per your brand requirements. This flexibility helps you highlight your unique features and offerings to the customers.
Cost-effectiveness: White label solutions may require some initial investment, but they prove to be economical in the long run as you get technical, development, maintenance, and customer support from the white label software providers.
24x7 support: White label solutions often provide support for players' account management, setting up the platform, and resolving customer queries. iGaming operators prefer such a robust support system for running smooth operations.
What should you consider when choosing a white label solution?
Choosing a white label solution requires careful consideration of certain aspects. Otherwise, you may encounter challenges while scaling your business. Our experts have provided a complete checklist here for your help. Take a look.
Lowest GGR
White label providers charge a certain percentage of gross gaming revenue (GGR). If your provider charges a low percentage, you can earn better profit and focus your resources on branding and promotion.
Game libraries
Wide game libraries and live gaming options attract more players. Considering that, some white label casino solution providers offer 2000+ games on their platforms.
Secure and scalable platform
Security measures like SSL encryption, secure payment gateway, secure transactions, and user data protection should be in place. Along with that, the platform should have the potential to contain increased user activity and new features or games.
Adaptive and efficient
The white label solution should allow you to customize it as per your brand's color, theme, message, and goals. The platform should load fast and perform with zero latency for better efficiency.
Fastest GO LIVE timeframe
With a white label solution, you can typically launch your platform within a few weeks.
Compliant with leading licenses
The platform should be built keeping iGaming laws and regulations in mind. However, most white label platforms are pre-tested to comply with the local laws.
Multiple bonus types
The bonus engine system of the white label iGaming solution has to be efficient enough to automatically distribute bonuses exclusive to individual players.
Multi-region capability
If you are running operations globally, make sure the platform is multi-lingual and complies with regional laws. White label providers also offer support in regional languages.
Player management and user analysis
PAM is a crucial component of a white label platform. It comes with built-in CMS and CRM, a bonus engine, analysis, and reporting features. You can customize the user experience from player to player with a detailed analysis of user behavior.
Game and bet management
The white label solution must offer the operator full control over the games. You need to decide which games users can view and bet on.
Fiat and crypto support
White label iGaming solutions with fiat and multiple cryptocurrency support is always preferred by the new age operators. Most white label sportsbook solutions come with multi-wallet crypto support considering the growth of crypto users. It helps you expand your reach to global markets.
Multiple UI templates
If the white label solution offers multiple UI templates, it'll be helpful to customize the platform as your audience would like it.
Risk management
The white label providers must comply with AML policies to ensure the operators can manage the financial risks and liabilities while maintaining fair gameplay. Players' KYC, fraud detection, flagging suspicious activities, 2FA, and other processes are there to ensure maximum security.
Multi-device compatibility
The UI of the white label platform must be user-friendly on mobile devices. Not only that, but the UI should also fit multiple screen sizes to make your platform accessible to different device users.
Support and maintenance
The casino and iGaming software solution should be fully backed up with support executives to resolve customer queries and achieve high retention.
Final thoughts
Consider all the key factors we mentioned above before you choose your white label provider. Our white label iGaming solutions comprise all the factors you need to launch and grow your business. Whether you want to launch an online casino or sportsbook platform, our experts have got you covered. Get in touch now!
Source: Top Factors to Consider While Choosing White Label iGaming Solution
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